BJM supports midwives by sharing expertise and advice to help you build confidence, grow professionally and improve care.

We are a baby loss charity proudly celebrating our fifteenth anniversary this year. We provide support and counselling for bereaved parents and families as well as specialist bereavement training for midwives and healthcare professionals.

Since 2010, we have worked to improve the way bereaved parents are cared for by hospitals and to better educate midwives on how to care for grieving parents. Sadly, stillbirths and neonatal deaths occur daily, yet many hospitals are not equipped to deal with the parental care required, they may have inadequate facilities and their staff often receive little to no bereavement training.

By working with medical professionals to understand the issues and seek solutions our charity has helped many families. One of our greatest contributions as a charity has been the creation and funding of the Abi cooling cot which allows parents valuable time to spend with their baby before saying goodbye.

BIBS – Designed for Every Baby, Loved by Every Family At BIBS, we understand that every baby’s needs are unique. That’s why we offer dummies in a variety of shapes, sizes, and materials - whether it’s natural rubber latex or silicone - to suit every baby. Our range also includes bottles in different materials and teats in both silicone and latex, allowing families to find what works best for them. Rooted in Danish design and craftsmanship, BIBS combines safety, style, and functionality to create products that make parenting a little easier.

SOFT UK is the leading charity in the United Kingdom dedicated to supporting families affected by Trisomy 13 (Patau’s Syndrome) and Trisomy 18 (Edwards’ Syndrome).
For more than three decades, we have been a trusted source of information, support, and connection for families and professionals alike. From diagnosis and pregnancy through to infancy, childhood, and beyond — we are here to help families navigate their journey with compassion and understanding.
Our work extends beyond family support. We collaborate with the NHS, universities, researchers, and professional bodies to improve awareness, care pathways, and long-term outcomes for families.
Through our network, resources, and lived experience, SOFT UK stands as the authoritative voice on Trisomy 13 and 18 — leading change, fostering understanding, and ensuring that no family faces their journey alone.

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.