Jane Coyne is a assistant director and senior midwife with over two decades of NHS leadership experience, driving transformation to improve outcomes for women, babies and families. She leads regional and national work to reduce smoking at the time of delivery and is at the forefront of implementing the national smoking in pregnancy incentive scheme. Janes work focuses on tackling inequalities, embedding prevention at scale, and strengthening maternity systems through collaboration and compassionate leadership. With a deep commitment to innovation and partnership, she is dedicated to creating the conditions where every woman and baby can experience the best possible start in life.