From preconception through pregnancy, OVUM is setting a new standard in reproductive wellness. OVUM is created by women and IVF doctors with deep insight into the challenges of fertility, providing science-backed supplements, pregnancy tests and support at every step of the journey to conception. Ethical business practice is at the core of what OVUM does; as a B Corp and rePurpose Plastic Negative Certified brand, OVUM also donates 20% of its profits to fund fertility awareness campaigns and independent research into the causes of infertility. OVUM is the first fertility brand to achieve the Patient Information Forum certification and is recommended in patient protocols at IVF clinics throughout the UK. Time to Carry® Prenatal is crafted in collaboration with OB-GYN doctors and research scientists, informed by over 125 clinical studies.